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SEARCH ENGINE OPTIMIZATION
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External Links, How to Obtain Them
At this point, I believe that an idea will have nested firmly in our heads: To obtain external links is most important.
Yes, in effect. But the great disadvantage of the external liaisons is that a it differentiates from the optimization, are not under your control. Normally, you will dedicate long time to try to obtain these connections, but only one part of that time will be compensated.
Before nothing, we are going to summarize the type of connection that interests to us:
A connection in pure HTML, not in Javascript nor in some type of redirection by dynamic language (cgi, php, asp, etc), and that contains the key words like link text.
Interchanges of Links.
A formula very extended to obtain connections from sites that do not have any page of resources are the interchanges of I connect: you connect me to me and I connect you to you. It is possible that Google has applied filters to reduce importance to this type of connections, but they follow contributing its sand granite, mainly if they are made between webs of the same one thematic.
Simply, they ten in account that is advisable to make clear the terms of the interchange from the beginning: it interests to you to obtain a connection in simple HTML, and to be able to choose the text to include like anchor.
