SEARCH ENGINE OPTIMIZATION
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SEARCH ENGINE OPTIMIZATION
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Internal Links, How to Obtain Them
Another often despised aspect by those who does not know too much about the optimization it is the power of links internal, as much a level of PR as of weight of the text of the connection. In fact, reason why we know, to principle of its operation, Google did not make any distinction between internal liaisons and external. According to many observers, this changed for time, and is a tendency that Google continues reinforcing to avoid manipulation of its results.
Even so, links internal continues being very important, mainly considering which you can act directly on them, to review your strategy if your first attempt has not offered the results wished, etc.
There are two ways in that is good to us to take advantage of ours internal links.
The weight of the connection text.
We have already said that the weight of the text of the connections is a critical factor stops that our pages raise as the foam in the results of Google. Without embargo, we will probably only obtain an appreciable amount of connections stops our main page. And the rest? If our internal positioning system one is based on connections in normal HTML, and of consistent form we included in all the pages of our Web I connect towards our main page and the pages main of the different sections (or all the pages if our Web no she is too extensive), and in these connections we included the key words stops those that we have optimized each page of destiny, the obtained result will not be far from negligible.
Handling your Internal PR.
The external liaisons that you obtain will contribute PR to you. With that PR, in addition to no to peder it, you can reinforce those page that more need to be successful. That is to say, we imagine that your pages try to be positioned well for one series of expressions, and you know that one or two of them has more competition than the others. To be first in those expressions, you will need that the pages that they contain them, besides to be optimized well, they have a high PR. It has some way to redistribute your internal PR so that it favors specially a pages in damage of others? Yes.
