SEARCH ENGINE OPTIMIZATION
Helping you climb to the TOP of the search engines!
SEARCH ENGINE OPTIMIZATION
Links
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» Type of Links
» How to Find Backlinks
» Internal Links
» External Links
» How to Get Links
» The Link Text
Link definition
Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs. We have diferent kind of links, inbound links or backlinks and outboun or forward links, at the same time they can be reciprocal links or one way links. The other type of link is called On site link and this link is using for internal pages.
Inbound or Backlink
Are links from other web sites to your site. They're sometimes also known as incoming links.
In general the more links you have coming into your site from outside websites, the better. That being said, you could spend at eternity getting a million incoming links that only counted .000001% towards your site's ranking. Links from pages that a) already have a lot of links and/or b) are completely irrelevant to your site's content do not count very much towards your site's ranking in search engines.
Outbound or Forward link
Are links from your site to other sites are forward links, usually described as "links" or hyperlinks.
Your outbound links should link to quality, authoritative sites. Link outward when appropriate and choose wisely using keywords in your anchor text. Search engines care who you link to, and they do assume "birds of a feather flock together." So don't link to just anyone, and don't swap links with just anyone who asks.
On site Links
If you have great content, it should be easy to link well within your site. If you have a page about dog insurance prices, and another on the dog insurance policies and another on the dog insurance pros and cons, and another on dog insurance resources link between them within your content using your keywords in your anchor text. This not only helps your visitors, but helps search engines to see a "quality grouping" of related content.
